Change is a part of life for any business in any industry, but few areas in the global economy have undergone so much change—and so quickly—as general commercial printing (GCP). The sharp decline in global print volume continues to affect the entire industry. Most print providers are still in “survival mode,” working project to project, day by day, pursuing any opportunity that may arise. Recent events are responsible for some of this, but COVID-19 isn’t the only disruptor affecting the GCP market.

Paper and media are getting more expensive. Businesses are under pressure to adopt new printing techniques that reduce material waste, but often lack the manpower to do so in the midst of a persistent shortage in skilled workers. But above all, runs are getting shorter and lead times are getting smaller as online shopping and two-day, or even same-day, shipping continues to influence client expectations.

So, what are the priorities of today’s print service providers when it comes to living and working in the new “on-demand” economy? 
With the cost of paper at an all-time high, reducing waste should be a priority for any printing business, along with minimizing downtime. Less waste—in time and materials—means higher margins and more profit.
Quality and color consistency are still at the top of the list, but speed and agility have become must haves in today’s print production ecosystem. The faster you can print, the more productive your business can be. But the faster you can print in a wider variety of substrates and sizes, the more jobs you can take on—such as short run projects and high value applications. 

But having the fastest press won’t be enough to meet the rising demand for lightning-fast turnarounds. The best option will also be easy for operators to use and flexible enough to make efficient work of short runs. And while short runs may be up to 60% more common, the need to keep running costs as low as possible makes the cost of business expenses more important to owners in the short term than ever before.1With new challenges comes new opportunities for print service providers to lay the foundations for short-term success and long-term growth while standing apart from—and ahead of—the competition next door.

Why an HP Indigo Digital Press? Why now?
There has never been a better time for print service providers to modernize their business. HP Indigo Digital Presses are designed to help you become the smart, industry-leading supplier that customers will prefer, with access to a wider variety of materials, more versatile media options, and an increased color gamut beyond CMYK—all while reducing waste. With improvements to speed, flexibility, and operational efficiency in A3 printing, you can use an HP Indigo Digital Press to rise to any occasion—today, tomorrow, and years into the future.

Give more customers more of what they want
The ability to diversify—to be able to accept and fulfil many different jobs, scopes, and client needs—is one of the most important tools in any commercial printer’s workshop. That’s what Graphica Digital. Ekta Graphics, Digital Print Hub, Green Color Lab thought when it came time to take their business to the next level, and that’s why they went with HP Indigo Digital Press. Today they can execute various scopes of work and able to print small amounts from one unit up to millions and millions of copies. The premium quality, unlimited color, media options, and volume capabilities available through their HP Indigo Digital Press enabled commercial printers to actively plan for new applications and pursue new partnerships. It even created a powerful point of differentiation for their company: the addition of new printing capabilities allows them to do the work of many different clients. This lets HP Indigo users bring in more business while their customers save money they would otherwise need to spend seeking out and working with other vendors.

Get more profitable returns on your printing investment
Being able to take on projects that require unique processes or top-quality premium inks can be extremely attractive for print service providers. But delivering quality prints at a margin that makes sense for your business can be difficult, especially at low volumes. With the new substrate options, new printing techniques, and the wider range of specialty inks available through their HP Indigo Digital Press, our print service providers could expand into new lucrative opportunities—shrink sleeve labels and roll sticker labels—to build up their client base and create new value.

Explore new business opportunities in commercial printing
Give your business the room to diversify with ultimate digital flexibility. No matter what tomorrow sends your way, the wide range of ink, media, and application options available on the HP Indigo 7K Digital Press will help you deliver the quality work your customers expect, day in and day out.

Capitalize on emerging market trends, explore new opportunities, and meet any customer’s needs. As the only digital press with a thick substrate printing option, the HP Indigo 7K Digital Press puts more options to impress your clients firmly within your reach. The HP Indigo 7K Digital Press can handle the broadest gamut of substrates in the digital printing industry, including:
●    Off-the-shelf coated and uncoated
●    Synthetics
●    Self-adhesives
●    Heavy and light media
●    Dark and coloured
●    Metalized
●    Canvas
●    Heat transfer

Tackle whatever the future holds with a modern digital press that’s built to create and built to last. Multiple drawer feeders let you switch seamlessly between media types without stopping, and track your media effortlessly over the cloud with the HP PrintOS Media Locator. With long-lasting supplies that improve overall productivity— such as more robust PIP oil, the improved BID roller, a new and improved blanket, new sponge roller, and more robust filters—and uncompromising build quality, you can rely on an HP Indigo 7K Digital Press to carry you through the toughest challenges and tightest deadlines again and again.

Unlock opportunities beyond CMYK
Commercial printing is about more than images, text, and paper. We live in a world where color and a little imagination can be used to render people speechless. The HP Indigo 7K Digital Press gives businesses more opportunities to wow their customers across a range of different use cases, including new high-value applications.

Use 550µ duplex printing to create cards and tags, folding carton applications, thick GCP collateral, and synthetics—and help customers stand out with the widest range of specialty inks in the market, including:
●    ElectroInk Silver
●    Invisible Yellow ElectroInk for security solutions
●    Beautify images with Photo Enhancing ElectroInks
●    Spot inks
●    ElectroInk Fluorescent Pink
●    ElectroInk Transparent
●    ElectroInk Digital Matte

Add value to your business with a digital press that’s built with your long-term success in mind. From access to premium inks to unlocking new print applications like heat transfer, the flexibility of the HP Indigo 7K Digital Press lets you lay the foundations for business longevity. 

Streamline your day-to-day operations
Bring your output potential to exciting new heights. The HP Indigo 7K Digital Press is designed to run—and stay running—with maximum operational efficiency that will help you get more work done.
The HP Indigo 7K Digital Press assures the highest operational efficiency with simple, smart, and automated tools and user interface improvements that let you:
●    Detect errors in real-time while you print
●    Use the optimal printing sequence for each job by default
●    Deliver perfect color and consistency with automated color controls
●    Control pre-press automation over the cloud with PrintOS Production Pro
●    Avoid contamination at the ink site and save time on replacements with robust cleaning when changing between colors, avoidance of repeat flush cycles, and use of invisible/clear inks

If you’re not sure where to start optimizing, this press is here to help. The Overall Equipment Effectiveness (OEE) tool finds where operational improvements would have the greatest impact on your equipment, so you can spend less time experimenting and more time printing. It’s just another example of how these digital presses are designed to evolve with your business and stay prepared for the future.

Equip your business for growth
The reduction of waste and running a sustainable business is not a trend. It is now a fact of life, and proof that sustainability will continue to influence our customers’ decisions. But it doesn’t stop there. In fact, GCP is in the midst of a new industrial revolution that will be a force of good, driving inefficiency and unsustainable practices into the recycle bin. From premium inks and a wide variety of substrates to the unique applications that need them, businesses can leverage the HP Indigo 7K Digital Press to help diversify their business, create more value, and improve profit margins on high value applications—all while reducing waste and improving profit margins. That’s why we say that HP Indigo Digital Presses are built to last. Our presses are designed with the future—and the future’s challenges—in mind, and offer endless opportunities to boost profits and deliver sustainable growth for years to come. And there’s never been a better time to get started.

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For any samples & enquiries, please write back to us : anand.kumar.ray@hp.com or manju.ramarao@redington.co.in
# HP Indigo 7K Digital Press # HP Indigo 15K Digital Press # HP Indigo 100K Digital Press